Thatgamecompany
Thatgamecompany

Brand Marketing Partner

marketingfull-timeRemote - US
SALARY
Not specified
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
gaming
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About the role

Brand Marketing Partner

Remote US & Canada

Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

What You'll Do

  • Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
  • Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
  • Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
  • Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
  • Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
  • Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
  • Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
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