Thatgamecompany
Brand Marketing Partner
marketingfull-timeRemote - US
SALARY
Not specified
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
gaming
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About the role
Brand Marketing Partner
Remote US & Canada
Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.
What You'll Do
- Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
- Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
- Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
- Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
- Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
- Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
- Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
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