Brand Manager
About the role
Brand Manager
Fresh Prints is the largest and fastest growing collegiate custom apparel company in the US. Our Brand team is tasked with reaching hundreds of thousands of students at 250+ universities.
As our Brand Manager, you're the backbone of that Brand team. You'll own end-to-end execution for most of our major campaigns, including our on campus activations, branded events, brand awareness emails & SMSs, trunk shows, and recruitment pushes.
You work cross functionally, with our Creative, Performance, and Operations teams to make sure everything gets built, printed, scheduled, and deployed without falling through the cracks.
If you're someone who gets genuine satisfaction from a well run project - every stakeholder looped in at the right time, every asset in the right place, every send going out error-free - this role is for you.
What You'll Own
Campaign Execution
- Lead end-to-end execution of major brand campaigns
- Build and own the project plan for each campaign: sequenced timeline, task owners, budget tracker, and more
- Coordinate across Creative, Performance, Operations, campus managers, and external vendors to make sure every campaign element lands on time
- Maintain up-to-date campaign documentation from kickoff through post-mortem - including consolidated learnings and KPI tracking
- Proactively flag risks and blockers