Brand Experience Executive (Account Executive) - Calgary Market

Overview

The Brand Experience Executive is a field-based sales and brand activation role responsible for driving sell-through, consumer engagement, and brand visibility within assigned Shoppers Drug Mart locations. This role combines direct-to-consumer selling, in-store event execution, education, and merchandising excellence to deliver measurable sales results across a defined territory.

Acting as the face of our brands in-store, the Account Executive leads high-impact consumer activations, educates store teams to strengthen recommendation power, and manages a dedicated demonstrator team to maximize performance during key selling moments. The role carries individual sales targets at both the daily and territory level and requires strong territory planning, relationship management, and executional discipline.

Key Responsibilities

Sales & Consumer Activation

• Drive sales through direct-to-consumer selling during in-store events, animations, and masterclasses.
• Plan, execute, and lead high-impact consumer activations that generate traffic, conversion, and incremental sales.
• Deliver strong selling performance against daily sales targets and overall territory objectives.
• Actively engage consumers through product demonstrations, storytelling, sampling, and personalized recommendations.
• Identify selling opportunities in-store and adapt approach to maximize results during peak traffic periods.

Event Planning & Execution

• Own end-to-end execution of in-store events, including planning, scheduling, staffing, and on-site leadership.
• Recruit, train, and manage a demonstrator team to ensure consistent execution and selling standards.
• Ensure all events are executed in alignment with brand guidelines and commercial priorities.
• Partner with store teams to secure optimal event placement, timing, and visibility.

Training & Education

• Deliver engaging product knowledge and selling skills training to Beauty Advisors and store staff.
• Educate teams on brand positioning, key product benefits, and competitive differentiators to ensure front-line associates can confidently articulate brand messaging and key selling points.
• Coach store teams on storytelling.