Brand Design Lead

Brand Design Lead

PandaDoc's Brand Studio is looking for a Brand Design Lead to join our team of creatives.

We're evolving how PandaDoc shows up in the world — bolder, more cinematic, more human — and this role is central to making that real. You'll own the visual execution of our brand across key brand moments: out-of-home, events, integrated campaigns, and the big creative swings that define how the market sees us.

This is a senior IC role. You'll concept, design, and art direct across a broad range of channels and mediums — bringing sharp creative thinking to brand campaigns while staying hands-on with execution. You're the kind of designer who can set the visual direction for a campaign and then see it through to final delivery. You're also fluent in AI-powered design tools and excited about building processes that increase creative velocity, volume, and quality without sacrificing craft. You've designed across a broad spectrum of channels, mediums, and placements — OOH, digital, events, paid social, and beyond — and you know how to flex your thinking for each one.

You'll work as a peer to other Brand Studio leads, collaborating closely on visual identity, campaign creative, and cross-functional projects — reporting directly to the Creative Director on the Brand Studio team, which sits within Corporate Marketing.

In this role, you will:

• Lead brand campaigns: Own the visual direction for our brand campaigns — integrated campaigns, out-of-home, events, experiential activations, and beyond — from brief through final delivery. You concept, design, and set the visual creative across a broad range of channels and mediums. You understand how a brand idea lives on a billboard, a trade show floor, and a paid social feed — and what each one needs to land.
• Collaborates across disciples: Partner with copywriters, video and motion creatives, and marketing stakeholders to bring integrated ideas to life. You give direction as clearly as you take it.
• Contribute to visual identity: Partner with Brand Studio leadership on the evolution of PandaDoc's visual identity — typography, color, composition, photography direction, and design system guardrails. You're a steward of the brand, not just an executor of it.
• Maintain quality and consistency: Review brand creative across the team and ensure everything going out the door reflects the standard we're building toward.
• Build AI-powered design processes: Identify and implement AI tools that increase design output and creative velocity — from automating repetitive production tasks to exploring generative tools that accelerate concepting and iteration. You're not replacing craft with AI; you're using it to protect time for the work that actually requires it.

About you:

• You embody our EPIC values: you push for Excellence in craft and concept, find Purpose in building a brand people recognize and trust, embrace Innovation by bringing unexpected creative thinking to every brief, and build Collaboration across Brand Studio, Marketing, and beyond.
• You'll report into the Creative Director on the Brand Studio team, which sits within Corporate Marketing.
• You lead with ideas. High caliber design matters, but concepting is where you start. Your portfolio shows original thinking across channels, not just polished production.
• You're fluent in campaign creative. You know how an idea lives across OOH, digital, social, and events — and you know where each medium needs something different.
• You're comfortable with ambiguity. Brand is evolving here, and you're energized by that — not waiting for a complete style guide before you do good work.
• You care about the details without losing the big picture.