Brand & Communications Director (gn) - More Nutrition (German speaking)

Start: Immediately | Level: Director | Location: Hamburg, hybrid | Type: Full time (40h/week)

Your Mission

• You define and evolve our brand positioning, brand architecture, visual identity, and communication strategy across all categories, channels, and markets
• You act as the guardian of the brand, ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints
• You lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity
• You shape consumer-centric communication strategies by defining target audiences, key messages, activation plans, and channel-specific approaches
• You oversee the evolution of our visual identity and packaging ecosystem, ensuring a consistent and distinctive brand experience across the portfolio
• You lead and develop internal creative and brand teams while managing external agencies and production partners to deliver best-in-class creative work
• You collaborate closely with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences
• You own brand performance tracking, campaign effectiveness measurement, and marketing investment allocation to maximize business impact and ROI
• You speak German and English fluently

Your Qualifications

• You bring 10+ years of international brand marketing and communications experience, ideally within FMCG or other fast-moving consumer environments
• You have a proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication
• You have led the development of large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital
• You have extensive experience driving brand redesigns, visual identity systems, and packaging strategies across multiple categories and consumer touchpoints
• You are equally comfortable defining long-term brand strategy and diving into campaign execution, content development, and creative reviews
• You have successfully led and inspired both in-house creative teams and external agencies, maintaining high creative standards while driving executional excellence
• You bring strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building
• You thrive in fast-growing, entrepreneurial environments and combine strategic thinking with a pragmatic, low-ego, and action-oriented leadership style