Brand and Creative Manager

About Us

InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.

About the Role

We are looking for a Brand and Creative Manager to shape how InStride shows up across every brand touchpoint, from our website and patient stories to social content, sales collateral, and campaign creative. Families come to us during some of the most vulnerable moments in their lives, and our creative has to build trust across the families seeking care, the providers referring to them, and the payors making that care accessible. Reporting to the Director of Consumer Marketing, you will lead creative strategy that strengthens our brand and drives measurable business outcomes, translating audience insight into compelling storytelling across the full customer journey. This is a fully remote position.

Responsibilities

• Own and evolve InStride’s brand story across every customer touchpoint, including website, social, email, print, and paid campaigns, ensuring consistent tone, messaging, and visual storytelling.
• Set creative strategy and direction for InStride’s social media presence, building a cohesive, channel-native brand across platforms.
• Translate complex clinical concepts into clear, compassionate, parent-friendly storytelling, and build scalable systems for capturing and amplifying patient and caregiver stories.
• Own creative strategy for paid acquisition channels, including Meta, YouTube, and emerging platforms, balancing long-term brand building with near-term acquisition goals.
• Develop messaging frameworks and creative concepts grounded in audience motivations, barriers, and decision-making.
• Partner with Growth Marketing on creative testing roadmaps that use behavioral data and campaign performance to continuously improve creative effectiveness.
• Concept and produce content across formats, including short-form video, social content, patient stories, and educational resources, directing designers, videographers, and agencies through execution.
• Execute hands-on creative work as needed in a fast-moving growth environment, and contribute to thought leadership content for clinical leaders and founders.
• Raise the creative bar across the organization by championing high-quality storytelling, thoughtful design, and audience-first messaging.
• Act as a creative bridge across Growth, Clinical, and Technology teams, partnering with clinicians to keep messaging accurate and responsible.