B2B Partner Alliances Manager
About the role
About the Opportunity
The B2B Partner Alliances Manager is responsible for developing and executing partner-led growth initiatives across the Industrials sector. The role combines ecosystem development, partner activation, pipeline generation, and program management to drive measurable business outcomes through strategic alliances.
Working closely with Sales, Marketing, Customer Success, and Product teams, the B2B Partner Alliances Manager will identify, recruit, enable, and activate key partners while building scalable go-to-market motions that generate pipeline, accelerate opportunities, and increase market reach. This is a highly cross-functional role requiring strong commercial acumen, program management expertise, stakeholder management, and the ability to translate strategy into execution.
How You'll Make an Impact:
Ecosystem Development
- Identify and develop relationships with strategic consulting, implementation, technology, and industry partners within the Industrials sector.
- Build and execute partner business plans aligned to company growth objectives.
- Support partner recruitment, onboarding, enablement, and activation activities.
Pipeline Generation
- Drive partner-sourced and partner-influenced pipeline through coordinated go-to-market initiatives.
- Develop joint campaigns, webinars, events, account-based programs, and industry-focused initiatives with partners.
- Work alongside sales teams to identify, qualify, and accelerate opportunities through partner engagement.
Program Management
- Manage partner activation programs and engagement initiatives across multiple regions.
- Coordinate marketing development funds, co-marketing activities, partner incentives, and enablement programs.
- Monitor program performance and continuously optimize for partner engagement and commercial impact.
Reporting & Analytics
- Track and report on partner performance, pipeline contribution, campaign effectiveness, and business outcomes.
- Maintain accurate partner data, reporting dashboards, and operational processes within Salesforce and related systems.