B2B Marketing Lead

The Company

Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.

The Opportunity

The B2B Marketing Lead will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.

You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.

What you'll do

• Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
• Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
• Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
• Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
• Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
• Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
• Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.

What you'll bring

• B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
• Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
• 0→1 ABM or B2B Program Development: Hands-on experience designing and launching account-based marketing or B2B marketing programs from scratch.
• Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
• Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.