B2B Growth Marketing Manager – Industrial/SaaS

Accountabilities:

• • Develop and execute integrated, multi-channel campaigns that drive demand, qualified pipeline, and revenue.
  • Translate business objectives into coordinated campaigns across email, paid media, web, events, and sales outreach.
  • Own campaign execution from strategy and planning through build, launch, measurement, and optimization.
  • Build, test, and deploy campaign assets directly in HubSpot, including emails, landing pages, workflows, and forms.
  • Partner with Lifecycle Marketing to establish effective segmentation, targeting, messaging, and campaign timing.
  • Manage campaign workflows, triggers, lead-generation programs, and nurture initiatives.
  • Ensure campaigns are accurately tracked, tagged, attributed, and aligned with revenue objectives.
  • Collaborate with Product Marketing, Content, Design, and Sales to align messaging, campaign priorities, and commercial outcomes.
  • Partner with RevOps to maintain strong Salesforce and HubSpot alignment, campaign tracking, and lead-flow processes.
  • Support Sales with campaign insights, follow-up strategies, and relevant enablement materials.
  • Define and monitor KPIs including MQLs, pipeline contribution, conversion rates, and campaign ROI.
  • Optimize campaigns continuously through A/B testing of messaging, timing, channels, and other performance drivers.
  • Build and maintain campaign reporting dashboards in HubSpot and use data to identify opportunities for improvement.
  • Maintain clean campaign data and ensure compliance with applicable data-use and marketing requirements, including CAN-SPAM and GDPR.
  • Contribute to a scalable campaign system that consistently connects marketing activity with measurable sales outcomes.

  Requirements

  • 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaign management.
  • Hands-on individual-contributor experience executing campaigns in HubSpot or a comparable marketing automation platform.
  • Strong understanding of pipeline generation, SaaS funnel metrics, conversion performance, and revenue attribution.
  • Experience working with Salesforce CRM and aligning marketing and sales processes.
  • Demonstrated ability to manage both strategic planning and hands-on campaign execution in a fast-paced environment.
  • Experience measuring marketing success through pipeline and revenue generation, not solely MQLs, impressions, or engagement.
  • Strong analytical and optimization skills, with experience using testing and performance data to improve campaign results.
  • Ability to manage multiple campaigns, stakeholders, deadlines, and execution details simultaneously.
  • Strong understanding of segmentation, targeting, campaign workflows, attribution, and marketing data quality.
  • Excellent cross-functional communication and collaboration skills.
  • Highly organized, precise, proactive, and comfortable taking ownership of campaign programs.
  • Ability to work effectively within a distributed remote team and collaborate during core working hours.
  • Occasional travel may be required, including potential in-person meetings or interviews in Michigan.
  • Must be an active U.S. Green Card holder or U.S. Citizen; sponsorship and OPT/EAD visa arrangements are not available.

  Benefits

  • Base salary: $100,000–$121,000 USD annually.
  • Equity/stock options as part of the compensation package.
  • Variable pay, bonuses, and other cash compensation may also be available.
  • Comprehensive benefits package.
  • Retirement plan with employer match.
  • Flexible work schedule.
  • Unlimited paid time off.
  • Remote-first work environment across the United States, with collaboration during core working hours.
  • Opportunity to directly influence pipeline generation, revenue growth, and marketing performance.
  • Work alongside a dynamic, growing, and cross-functional team.
  • Opportunity to work at the intersection of industrial technology, manufacturing, and B2B SaaS.
  • High degree of ownership across campaign strategy, execution, measurement, and optimization.
  • Occasional travel opportunities, including potential in-person collaboration in Michigan.