B2B Digital Marketing Manager

Accountabilities

• • Develop, launch, and optimize targeted demand generation campaigns aligned with ideal customer profiles, strategic accounts, audience segments, and pipeline objectives.
  • Manage paid media campaigns across LinkedIn and Google Ads, optimizing targeting, creative, spend, and conversion performance to generate qualified leads and pipeline.
  • Build and manage HubSpot landing pages, forms, workflows, campaigns, and multi-touch nurture programs designed to improve engagement, qualification, and conversion.
  • Monitor campaign performance, funnel metrics, attribution, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, translating results into actionable recommendations.
  • Partner with Sales and Marketing Operations to improve lead qualification, funnel progression, conversion rates, and overall pipeline contribution.
  • Coordinate third-party industry partnerships, webinars, analyst programs, and content sponsorships to expand reach and generate new demand.
  • Support website optimization through CMS updates, SEO improvements, conversion rate optimization, bug reporting, and ongoing content enhancements.
  • Amplify campaigns and content across social media channels and other relevant digital touchpoints.
  • Own campaign reporting and communicate performance, insights, opportunities, and optimization recommendations to internal stakeholders.
  • Identify and test emerging channels, tactics, audience segments, and campaign approaches to improve efficiency and commercial impact.
  • Support co-marketing initiatives and enablement activities with a global partner network to expand market reach and create joint pipeline opportunities.

  Requirements

  • 5–7 years of experience in demand generation, digital marketing, growth marketing, or a related field, with demonstrated success contributing to pipeline and revenue growth.
  • Hands-on expertise managing and optimizing paid media campaigns across LinkedIn and Google Ads.
  • Strong experience with HubSpot, including campaign management, workflows, reporting, automation, and lead nurturing.
  • Experience managing website content and landing pages using WordPress.
  • Practical knowledge of SEO, Google Tag Manager, SEMrush, and Google Analytics.
  • Strong analytical capabilities, with the ability to interpret marketing performance data and convert insights into clear actions.
  • Excellent project management and stakeholder management skills, with the ability to coordinate multiple priorities and deliver against deadlines.
  • Experience collaborating effectively with cross-functional and geographically distributed teams.
  • Experience purchasing or managing media in highly regulated industries such as government or healthcare is valuable.
  • Understanding of the HR, talent development, or learning and development landscape is a plus.
  • Proactive, resourceful, and comfortable working independently in an ambiguous and rapidly evolving environment.
  • Creative, flexible, and committed to a test-and-learn approach to campaign development and optimization.
  • Strong ownership mindset, accountability, integrity, and focus on measurable business outcomes.
  • Willingness to continuously learn, experiment, and adapt marketing strategies based on market and performance insights.
  • Must be located on the U.S. East Coast to facilitate collaboration with U.K.-based colleagues and stakeholders.
  • Must be a U.S. citizen, eligible to work in the United States, and able to pass a background check.

  Benefits

  • Work arrangement: Full-time, fully remote position.
  • Location flexibility: Remote within the United States, with an East Coast location required for effective collaboration with U.K. teams.
  • Paid time off: Unlimited PTO.
  • Parental support: Enhanced parental leave.
  • Professional development: Opportunities and support for continued learning and career development.
  • Wellbeing: Annual wellbeing allowance.
  • Remote-work support: Home working setup allowance for new joiners.
  • Additional paid leave: Birthday off and paid working days between Christmas and New Year’s Eve.
  • Global environment: Opportunity to collaborate with geographically distributed teams and international stakeholders.
  • Travel: Some travel may be required.