Audience Development Specialist, UK

Essential Duties & Responsibilities

• Plan and execute audience development initiatives to grow, engage, and retain defined audiences across digital platforms and channels.
• Analyze audience behavior, engagement metrics, and performance data to evaluate effectiveness and identify trends, gaps, and opportunities for improvement.
• Apply insights from data and testing to refine targeting, messaging, timing, and channel mix within established guidelines and best practices.
• Coordinate audience-facing distribution efforts, including content promotion, channel optimization, and campaign support, to improve reach and engagement.
• Contribute to the development and adaptation of audience-related assets, workflows, and documentation to support consistent global execution.
• Monitor and report on audience growth and engagement metrics, preparing summaries and recommendations to inform ongoing optimization.
• Ensure work is completed in accordance with established policies, procedures, and quality standards.
• Partner with cross-functional teams such as Marketing, Content, and Customer-focused functions to align audience strategies with broader engagement and growth objectives.
• Perform other duties and responsibilities as required to support business needs.

Job Level Competencies

• Knowledge of principles, theories and concepts in area of discipline. Competent in all job functions and has a general understanding of the industry’s practices, techniques and standards.
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.