Associate PR Director

Strategic Leadership

• Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI.
• Confidently lead clients through strategic recommendations, program planning, and decision‑making.
• Translate business goals and technical concepts into compelling, differentiated narratives.

Program Ownership + Execution

• Oversee PR programs from strategy through execution, ensuring excellence at every stage.
• Guide teams in delivering high‑impact media relations, thought leadership, and integrated communications initiatives.
• Partner with digital, content, and creative teams to deliver cohesive, multi‑channel strategic communications programs.

Client Partnership

• Serve as a trusted advisor to client stakeholders.
• Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence.
• Identify opportunities to expand and strengthen client relationships.
• Participate in new business efforts, from research to presentation.

Team Leadership + Development

• Mentor and coach PR team members, fostering growth, expertise, and collaboration.
• Model strong leadership, strategic thinking, and high‑quality execution.
• Contribute to hiring, onboarding, and talent development across the PR team.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.

Innovation + Best Practices

• Stay ahead of emerging trends in tech, media, and communications.
• Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive.
• Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve.
• Help shape internal frameworks that improve efficiency, quality, and strategic rigor.

What You Bring:

• 6+ years of B2B PR agency experience, with experience leading complex, multi‑channel programs for technology clients.
• Deep understanding of the B2B tech landscape.
• Established media relationships and a track record of securing high‑impact press coverage.
• Strong writing and storytelling skills, with the ability to synthesize complex topics into compelling narratives.
• Excellent client management and presentation skills.
• Experience mentoring and developing team members.
• Ability to thrive in a fast‑paced, collaborative environment.