Associate Media Director, Healthcare

A day in the life:

As an Associate Media Director, you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Group Media Director, who will assist with strategic development, planning, and team management, but you should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading a team and client communication.

As the Associate Media Director, you should have strong client-facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. You will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.

Responsibilities:

• Successful end-to-end management & strategic oversight of designated paid media accounts
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform.
• Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.