Associate Manager, Data Operations

About the Role

As Manager of Data Operations, you will lead the day-to-day execution of Anaplan’s revenue data programs and support the health of our Go-To-Market (GTM) data ecosystem. You will manage a team of data operations specialists, partner closely with Sales, Marketing, and GTM Operations, and ensure the accuracy, completeness, and reliability of data across our GTM systems. This position reports to the Director of GTM Technology & Data Operations and plays an important cross-functional role in maintaining data quality standards and driving operational improvements. As this role supports global projects across AMER, EMEA, and APAC, the successful candidate will be required to work flexible hours to accommodate different time zones

Key Responsibilities

Data Strategy & Governance

• Contribute to and execute against the data stewardship roadmap, supporting data ownership practices across GTM systems in alignment with direction from senior leadership.
• Partner with stakeholders in Sales, Marketing, and IT to understand priorities and translate them into actionable data operations work.
• Participate in cross-functional initiatives including territory planning, system migrations, and product launches, serving as the data operations point of contact.
• Maintain and improve comprehensive documentation for data processes, governance standards, and system workflows.
• Uphold data quality standards across GTM systems and work with cross-functional partners to address gaps and drive accountability.

Data Quality & Enrichment

• Manage the execution of data enrichment programs, leveraging tools such as ZoomInfo RingLead and D&B Connect to improve the completeness and depth of the GTM database. Coordinate with Marketing Operations.
• Support the definition and monitoring of data quality SLAs in partnership with Sales, Marketing, and GTM Ops, tracking outcomes and escalating issues as needed.
• Foster a proactive data quality culture through regular audits, cleansing routines, and ongoing stakeholder communication.
• Participate in the enterprise data governance framework as a GTM data representative, helping to implement policy and maintain compliance standards alongside the global Data Governance team.

Data Operations Execution

• Manage and continuously improve automation workflows for data management, including de-duplication, validation, and process automation in Salesforce and connected systems.
• Execute data-driven database hygiene campaigns to maintain database integrity, reduce sales friction, and improve marketing segmentation effectiveness.