Associate Director, User Intelligence SEO/GEO (US)

About the Role

The Associate Director of User Intelligence (GEO/SEO) is an experienced analytics practitioner who leads data workstreams across mid-to-large engagements and builds meaningful client relationships around measurement and insight, with a special focus on AEO/GEO visibility and strategy. This person can own an analytics engagement end-to-end, from instrumentation and data architecture through analysis and recommendation, and communicates findings to executive audiences with confidence.

Beyond delivering analysis, Associate Directors help clients understand how AI-assisted analytics can change the pace at which they learn from data, accelerating the cycle from measurement to decision to action. They bring command-level fluency with AI and automation tools in analytics workflows.

Additionally, this role requires deep expertise with the full suite of SEO and GEO tools, and experience advising on everything from onsite technical optimizations to content planning/strategy to offplatform authority signals. This person must be comfortable partnering with product & content strategists, editors, social and PR teams, developers, and more stakeholders to fully support clients' varied GEO visibility goals and opportunities.

What You'll Do

• Lead analytics engagements from measurement framework design through data collection, analysis, and strategic recommendation
• Lead SEO/GEO initiatives across a variety of clients and projects