Associate Director, Omnichannel

What You are Accountable For:

The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. Working in close collaboration with media strategy, client services, analytics, operations, and activation leads, you will lead and drive campaign strategy and execution across the full campaign life cycle. This includes planning support, platform strategy, audience development, budget stewardship, optimization, reporting, quality control, and marketplace innovation across programmatic and paid social channels.

The Associate Director, Omnichannel Activation will be expected to help educate the agency on platform capabilities, cross-channel activation best practices, emerging media opportunities, and evolving marketplace trends through meeting facilitation, documentation, training, and POV creation. You are passionate about digital media activation and its role in the broader marketing communications ecosystem. You possess a strong understanding of the programmatic and paid social landscape and will support the continued growth, integration, and sophistication of Just Global’s omnichannel activation practice.

What You are Responsible for:

• Holistic ownership of client accounts, including activation strategy, planning inputs, budgeting, execution oversight, optimization, and reporting across programmatic and paid social channels
• Provide strategic and executional support to team members across a variety of clients with differing levels of complexity, maturity, and business objectives
• Integrate programmatic and paid social strategy into overall agency planning and oversee execution across media platforms, specialists, and managers
• Partner closely with media strategy and account teams to translate client objectives into actionable omnichannel media recommendations
• Troubleshoot platform, pacing, tracking, creative, audience, and measurement issues, working with internal teams and media partners to resolve as needed
• Proactively communicate with client and internal teams, prepare call agendas, and follow up with clear recaps and next steps
• Oversee in-platform maintenance, optimizations, QA, and campaign governance across programmatic and paid social platforms
• Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, while identifying recommendations for optimizations and strategic test opportunities
• Produce, review, and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness across programmatic and paid social campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics, vendors, platforms, and data solutions utilized are privacy compliant and aligned with internal processes, client requirements, contractual agreements, and applicable regulations
• Ensure omnichannel activation teams are accurately tracking all financial processes in a timely manner