Associate Director, Marketing

Accountabilities:

• • Develop and implement the commercial and brand strategy for assigned products and portfolios across hematology, oncology, and solid tumor markets.
  • Build brand vision, positioning, awareness, and strategic direction, including supporting the launch of new products and assets.
  • Develop and execute local marketing strategies and tactical plans aligned with regional and global brand strategies.
  • Lead omnichannel marketing planning and execution, working with brand managers and cross-functional teams to deliver effective customer engagement.
  • Identify and manage external agencies, vendors, technologies, and tools that can strengthen commercial execution.
  • Develop customer-centric promotional materials, messaging, and resources for field teams and broader commercial use.
  • Build relationships with key influencers, opinion leaders, medical societies, and other relevant stakeholders while incorporating market insights into strategic decisions.
  • Partner with Sales, Medical, Market Access, Commercial Operations, Business Analytics, and other functions to identify commercial opportunities and measure the impact of marketing initiatives.
  • Organize training sessions and regular updates for customer-facing teams to ensure effective execution of brand strategies.
  • Own and manage the marketing budget, including planning, execution, monitoring, contracts, invoicing, reconciliation, and project follow-up.
  • Monitor brand performance, budgets, KPIs, market developments, competitor activity, and commercial targets, communicating relevant changes to leadership.
  • Partner with Supply teams to support product availability, reduce back orders, and improve forecasting accuracy.
  • Support local participation in national and international congresses, scientific meetings, symposia, and workshops.
  • Lead and develop direct reports, including sales team members and junior product management talent.
  • Ensure all commercial and marketing activities comply with applicable laws, regulations, ethical standards, and internal policies, keeping patient needs at the center of decision-making.

  Requirements:

  • Bachelor’s degree, preferably in Business, Economics, Biological Sciences, Medical Sciences, or a related discipline.
  • 8+ years of relevant professional experience, preferably within the pharmaceutical or biotechnology industry.
  • Strong experience in marketing, brand management, commercial strategy, or product management, ideally within hematology, oncology, or solid tumor markets.
  • Demonstrated ability to develop and execute go-to-market strategies, tactical plans, product launches, and omnichannel campaigns.
  • Strong understanding of market dynamics, customer insights, stakeholder engagement, and commercial performance management.
  • Experience managing marketing budgets, external agencies, vendors, and complex commercial projects.
  • Proven ability to collaborate effectively across Sales, Medical, Market Access, Commercial Operations, Analytics, Supply, and regional/global teams.
  • Experience leading or supervising teams, with strong coaching, communication, and stakeholder-management skills.
  • Fluent English is required; advanced Spanish is an advantage.
  • Strong analytical thinking and ability to use market insights and KPIs to support business decisions.
  • Excellent communication, organization, prioritization, and project-management capabilities.
  • Good knowledge of Microsoft Office and other common business productivity tools.
  • Willingness to travel up to 30% as required.

  Benefits:

  • Hybrid work model based in São Paulo.
  • Opportunity to lead strategic marketing initiatives within the pharmaceutical and oncology sector.
  • Exposure to regional and global cross-functional teams and commercial strategies.
  • Leadership and people-management responsibilities with opportunities to develop team capabilities.
  • Professional exposure to product launches, omnichannel marketing, market insights, and strategic brand development.
  • Participation in national and international congresses, scientific meetings, symposia, and workshops.
  • Opportunities for ongoing professional growth in a rapidly expanding global environment.
  • Benefits and compensation package according to the applicable local employment framework.