Associate Director/Director of User Operations

About the Opportunity:

We are looking for a Director of User Operations to drive user lifecycle performance across our global platform. This role focuses on retention, activation, and user data, working closely with Product, Marketing, and Data teams to improve user engagement and experience.

Responsibilities

• Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)
• Drive user data tracking, segmentation, and lifecycle insights
• Design and execute retention initiatives, including campaigns, incentives, and rewards
• Partner with Marketing to deliver lifecycle and engagement campaigns
• Collaborate with Product and Engineering to improve onboarding and user journeys
• Optimize user flows and operational processes for efficiency
• Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)

Requirements

• 8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)
• Strong understanding of user lifecycle (retention, activation, engagement)
• Experience with user segmentation, CRM, or lifecycle campaigns
• Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)
• Organized, execution-focused, able to manage multiple workflows
• Strong communication and stakeholder management

Nice to Haves

• Experience in trading platforms or digital assets
• Familiar with user segmentation or lifecycle campaigns
• Exposure to support tools, analytics tools, or CRM systems
• Multi-lingual

Perks & Benefits

• Competitive total compensation package
• Various team building programs and company events
• And many more! Apply and let us tell you more!