Associate Creative Director, Copy

Accountabilities:

• • Lead creative direction, campaign concepting, messaging strategy, and performance copy direction from initial brief through production handoff.
  • Translate campaign and creative briefs into creative territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
  • Develop campaign ideas that connect ICP, positioning, personas, buyer needs, proof points, objections, and funnel-stage context with clear creative hypotheses.
  • Partner with production designers by providing strong concepts, messaging, and copy direction for execution across channels.
  • Support new-business, strategic-account, and portfolio-sales opportunities with speculative creative, campaign narratives, and compelling creative presentations.
  • Help establish and evolve a strategic creative approach centered on business objectives, buyer insight, testing variables, and measurable outcomes.
  • Audit existing creative requests, briefs, production workflows, pitch materials, and performance creative to identify opportunities for improvement.
  • Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders to understand priorities and improve creative workflows.
  • Help define and implement campaign brief standards that shift teams from deliverable-focused requests toward campaign-level thinking.
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations for priority initiatives.
  • Run real briefs through a campaign-level creative process covering insight, hypothesis, concept, copy direction, production, launch, and learning.
  • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance.
  • Build early campaign-style case studies, internal proof points, and reusable messaging resources that support future creative growth.
  • Help establish a repeatable creative testing process based on hypotheses, variants, data, and decisions.
  • Contribute to a message and proof library that enables learning to compound across campaigns.
  • Maintain and evolve brand standards across multiple channels while ensuring creative remains differentiated and performance-oriented.

  Requirements

  • 4–6 years of professional creative experience, with meaningful experience in an agency, professional services, B2B marketing, or comparable environment.
  • A strong portfolio demonstrating both brand and performance creative, including examples of visual systems and campaigns designed to produce measurable results.
  • Proven experience developing campaigns from concept through execution.
  • Strong understanding of creative strategy, storytelling, campaign development, and performance-oriented messaging.
  • Ability to translate ICPs, positioning, personas, jobs-to-be-done insights, proof points, objections, and funnel-stage context into creative concepts and hypotheses.
  • Executive presence and confidence presenting creative strategy in client-facing, leadership, new-business, and portfolio-sales settings.
  • Understanding of performance creative, testing methodologies, message iteration, CRO, and revenue-oriented creative measurement.
  • Ability to collaborate effectively with designers, paid media strategists, Account Directors, Growth, and Sales without relying on a fully staffed creative team.
  • Comfort working independently in ambiguous environments and helping shape incomplete briefs into stronger creative opportunities.
  • Strong knowledge of digital marketing, social media, UX/UI, video and motion graphics, content strategy, and creative production.
  • Expert-level proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
  • Proficiency with Adobe After Effects and Premiere Pro, with the ability to produce and deliver work without relying on a separate editor.
  • Experience with Figma, including design systems, component libraries, and collaborative handoffs.
  • Familiarity with A/B testing and CRO platforms such as Optimizely, Unbounce, Crazy Egg, or equivalent tools.
  • Strong comfort with generative AI and emerging creative technologies, with the ability to integrate AI-assisted tools into day-to-day creative workflows.
  • Familiarity with project management platforms such as Asana or similar tools.
  • Ability to work with marketing analytics platforms such as GA4, Looker, or comparable tools and extract actionable creative insights from data.
  • Strong communication, collaboration, organization, and presentation skills.
  • Ability to work effectively in a fully remote environment using tools such as Zoom and Slack.

  Benefits

  • Annual base salary range of $115,000–$125,000 CAD for the position based in Canada, with actual compensation varying according to relevant skills, experience, and compensation practices.
  • Medical, dental, vision, disability, and life insurance coverage for employees and eligible dependents.
  • 100% employer-paid coverage for the employee and a 50% employer contribution toward dependent coverage.
  • Mental health support, including access to certified therapists and a Headspace membership.
  • Physical wellbeing benefits, including physical therapy, fertility support, virtual workouts, and complimentary primary and virtual care membership.
  • Unlimited PTO with a two-week minimum, paid company holidays, and a day off for your birthday.
  • End-of-year recharge period from December 24 through January 1.
  • Paid parental leave.
  • Traditional and Roth 401(k) with a 3% company match.
  • Annual bonus based on tenure, with the total amount increasing over time.
  • Fully remote, 100% virtual work environment.
  • Opportunities to work on performance-driven creative initiatives across B2B, technology, professional services, and commerce environments.
  • Opportunities for cross-functional collaboration, strategic creative leadership, and professional growth.
  • Remote work opportunities may be available in established business markets, subject to local work authorization requirements.