Assistant Manager - Marketing

About Us

FE International is an award-winning global M&A advisor of SaaS, e-commerce and content businesses. It has completed acquisitions for thousands of founders, owners and acquirers, and is the preeminent valuation thought leader in the industry. Its team includes experts in exit planning, valuation, accounting, legal and more.

Founded in 2010, FE is known for its extensive network of pre-qualified international investors. With headquarters in New York and regional offices in Miami, San Francisco and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a two-time Inc. 5000 company.

The Opportunity

We are looking for a hands-on, full-stack Assistant Manager - Marketing to join a leading global M&A advisory firm. This is a builder's role for a versatile marketer who can own execution across the entire marketing function: demand generation, content, SEO and AI-driven search, paid media, social, PR, marketing automation, and reporting.

You will move comfortably between strategy and hands-on execution, equally happy writing a thought-leadership blog, building a HubSpot workflow, launching a Google Ads campaign, running a cold outreach sequence, or standing up an AI-assisted marketing workflow. You understand how to market professional and financial services to a sophisticated B2B audience of business owners, private equity firms, and strategic buyers.

This is a "does everything" marketing role. If a task falls under modern marketing, it likely falls to you.

Key Responsibilities

• Develop and execute demand generation campaigns across multiple channels
• Create and manage content including blogs, case studies, whitepapers, and thought leadership pieces
• Optimize SEO and AI-driven search strategy to increase organic visibility
• Manage paid media campaigns including Google Ads and social advertising
• Build and maintain marketing automation workflows in HubSpot
• Support PR and social media efforts to enhance brand awareness
• Track, analyze, and report on marketing performance metrics
• Experiment with AI tools and workflows to improve marketing efficiency