ASA / ASO Manager (App Store Growth)

Responsibilities

• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
• Conduct keyword research, competitor analysis, and search intent mapping for both stores
• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
• Monitor and improve organic rankings, category rankings, and featured placements
• Optimize for ratings, reviews, and store editorial visibility
• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output
• Collaborate with product, marketing, creative, and analytics teams
• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates