Art Director

Art Director

We're looking for an Art Director who's hungry to own the visual identity of one of the fastest-growing brands in the US collegiate space. You'll be the creative authority on what Fresh Prints looks like — from brand campaigns to pitch decks to product launches — and you'll work directly with our Creative Director to make sure every asset tells a consistent, compelling story.

This role isn't for someone who executes on what they're told. It's for someone with a real point of view, the visual chops to back it up, and great taste.

What You'll Own

Brand Identity & System

• Lead the development and stewardship of the Fresh Prints brand system - color, typography, photography direction, iconography, and visual language
• Ensure every asset, from a paid ad to a sales deck, is undeniably Fresh Prints
• Build and maintain brand guidelines our team actually uses
• Partner with the Creative Director to evolve the brand system as Fresh Prints grows

Creative Production

• Lead art direction on brand campaigns, product launches, and marketing collateral
• Art direct and brief photographers, videographers, and freelance designers
• Produce high-quality assets fast — from quick social graphics to polished campaigns
• Maintain a quality bar that makes everything feel crafted, not thrown together

Creative Standards & Collaboration

• Set and uphold the visual bar for everything that leaves the Creative team
• Give specific, actionable creative feedback that improves the work without demoralizing the people making it
• Collaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the business
• Represent the brand visually in cross-functional projects

Who You Are

• You have a strong opinion about what looks good and you can defend it clearly without being precious about it
• You have strong design fundamentals. You understand type, hierarchy, color, and layout at a level beyond personal taste
• You understand, respect, and love the customers — you know that your job is to design for them, not design in general.
• You think in systems, not just one-offs. Beautiful individual assets that don't cohere