App Store Optimization Lead (Fixed-Term)

About the Role

Supercell is looking for an experienced App Store Optimization (ASO) Lead to join on a 13-month fixed-term contract to lead and evolve the established ASO practice across the portfolio of live and upcoming games.

This role is focused on driving performance, leading the team, and advancing strategy through thoughtful optimization and experimentation. You will own ASO performance globally, ensuring games maximize visibility, conversion, and organic growth across all major app stores and markets.

Key Responsibilities

• Own and drive ASO strategy execution across live and upcoming games
• Ensure store presence is fully optimized across platforms (App Store, Google Play) and markets
• Identify opportunities to refine and enhance strategy based on data, experimentation, and market shifts
• Align ASO priorities with publishing beats, live ops, performance marketing, and product marketing initiatives
• Manage and develop the ASO team, providing clarity on priorities, roadmaps, and performance expectations
• Maintain and strengthen a rigorous experimentation culture across store optimization efforts
• Act as subject matter expert and strategic partner for game teams and marketing stakeholders
• Oversee keyword optimization and drive organic growth and conversion efforts