Analytics Manager

Role Highlights

• Traditional Analytics (60%)

• Strategize and architect large-scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics
• Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution
• Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys
• Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs
• Write clear technical documentation for team members, clients, and developers

GEO (40%)

• Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences
• Support Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes
• Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor
• Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven experiences influence awareness, behavior, conversion, and loyalty
• Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys
• Present findings, recommendations, experimentation outcomes, and strategic insights directly to client stakeholders and executive audiences

Essential Skills

• You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement
• You have experience aggregating data and building dashboards in LookerStudio, PowerBI, and Tableau
• You bring a sense of true curiosity to analytics work that drives you to not just report on what happened, but to dig into the why and what’s next
• You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts
• You work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs as a daily working partner
• You are naturally inclined to automate, improve, and simplify wherever possible, and you build prompts, workflows, agents, and repeatable systems that amplify impact
• You take ownership of ambiguous problems, break them into actionable next steps, and bring solutions rather than just questions
• You have strong organizational and project management capabilities and can manage your own workload and deadlines in a tool like Wrike, managing up when you hit blockers or competing priorities
• You communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives
• You have a genuine curiosity about emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement
• You have a strong sense of self, which means you can say no, deliver feedback, and confidently present the value you are driving for clients, even when things get challenging
• You have a passion for mentoring teammates and elevating data literacy and analytics capabilities across teams

Bonus

• You have experience with Python, R, or data transformation workflows
• You have early exposure to GEO, LLM visibility tracking, or AI search measurement
• You have experience building automations, AI workflows, agents, or internal tools
• You have experience in a consulting or agency environment

30/60/90

• First 30 Days — Learn

• Develop a strong understanding of Seer's analytics methodologies, client portfolio, and AI/GEO measurement philosophy
• Complete onboarding, shadow existing work, and start building relationships across analytics, strategy, and client teams
• Begin contributing to implementation audits, QA processes, and measurement strategy engagements
• Identify one quick win you can improve right away, such as a report, process, or visualization

60 Days — Build

• Independently manage analytics workstreams across multiple client engagements
• Own a client-facing deliverable end to end, from data pull to presentation
• Participate in GEO measurement initiatives and experimentation planning sessions, supporting hypothesis creation, KPI selection, and test design
• Begin contributing AI-assisted workflows or automations that improve how the team works

90 Days — Lead

• Lead measurement strategy conversations with clients
• Independently support GEO Test & Learn engagements from planning through analysis, helping clients interpret outcomes and translate them into next steps
• Have at least one scalable system, dashboard, or tool in production that creates lasting value
• Be a visible contributor to Seer's analytics practice, sharing ideas, improving processes, and helping shape what AI-native analytics looks like here

This might not be the right role for you if....

• Time management, context switching, and juggling multiple projects is quite challenging
• You do not want continued learning and innovation to be an expectation
• Change management is difficult and you struggle with adapting to new tools and processes