Analytics Lead, Full Stack (Consumer Analytics)

What You’ll Do

• Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability
• Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health
• Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions
• Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value
• Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers
• Analyze supply-side dynamics, including incentives, pricing, and placement, to understand elasticity and drive incremental GMV
• Lead analyses and experiments to test and refine new placements and optimize marketplace performance
• Conduct loan-level profitability analyses to ensure offers align with credit and financial goals while balancing consumer and merchant value
• Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives

What We’re Looking For

• 7+ years in analytics, with experience in marketplaces, ads/affiliate ecosystems, or two-sided platforms
• Strong intuition for supply-demand dynamics, pricing, and marketplace tradeoffs
• Experience with data tools such as SQL, Python, DBT, Sigma; comfortable managing ETLs and working with engineering teams to optimize data pipelines
• Strong curiosity and bias toward leveraging AI tools to accelerate analysis, automate workflows, and increase personal and team productivity
• Experience working cross-functionally with Product, GTM, and Engineering
• High ownership, strong judgment, and a bias toward action