Analista de Product Marketing Sênior

Accountabilities:

• • Conduct customer research to understand pain points, objections, needs, and perceptions of product value.
  • Consolidate insights from Product, Sales, Support, and Customer Success teams regarding product usage and adoption.
  • Analyze recurring customer questions, commercial objections, churn drivers, and reasons for low adoption of specific features.
  • Identify customers who may be eligible for new features, plans, packages, or expansion opportunities.
  • Support pricing, packaging, monetization, and growth opportunity analyses.
  • Monitor key SaaS metrics, including adoption, feature usage, retention, churn, and expansion, and translate findings into recommendations for Product and Growth.
  • Track competitor movements and develop competitive intelligence to support strategic decisions.
  • Turn qualitative and quantitative insights into practical recommendations for Product, Growth, Sales, and Customer Success.
  • Create reports, analyses, and supporting materials for business and product decision-making.
  • Contribute to the evolution of value propositions and messaging for products, modules, and plans.

  Requirements:

  • Experience in customer research, product marketing, growth, or related areas.
  • Ability to transform qualitative information and customer insights into practical recommendations and actionable diagnoses.
  • Experience conducting research, customer interviews, feedback analysis, or opportunity discovery.
  • Familiarity with SaaS metrics such as adoption, retention, churn, and expansion.
  • Strong written and verbal communication skills, with the ability to simplify complex concepts and communicate insights clearly.
  • Ability to collaborate cross-functionally with Product, Marketing, Sales, Support, and Customer Success teams.
  • Analytical, investigative, organized, and impact-oriented mindset.
  • Interest in technology, digital products, and using AI to improve productivity.
  • Experience in SaaS, technology, mobility, delivery, marketplace, or B2B products is a plus.
  • Familiarity with BI and dashboarding tools is a plus.
  • Experience using AI tools for research, analysis, and productivity is a plus.

  Benefits:

  • 100% remote work from Brazil, with the need for a quiet, private workspace and reliable internet connection.
  • CLT employment with a salary ranging from R$ 7,979.76 to R$ 9,974.70.
  • Bradesco Saúde or SulAmérica health insurance provided at no cost to the employee; dependents are subject to an additional cost.
  • Optional Bradesco Saúde dental insurance, paid by the employee.
  • Life insurance.
  • Daily meal allowance of R$ 50.00 through the Flash benefits card.
  • Remote work allowance of R$ 131.16.
  • Wellhub (Gympass) membership.
  • Birthday day off.
  • Additional days off during Carnival and Ash Wednesday, as well as December 24 and 31.
  • A challenging environment designed to support rapid professional growth and development.
  • A collaborative culture that values teamwork, transparency, excellence, agility, results, and continuous learning.