Analista de CRM Marketing

Accountabilities:

• • Develop and execute data-driven growth strategies aligned with broader business objectives, using customer and funnel insights to identify opportunities.
  • Plan and execute inbound marketing, brand and product positioning, events, conversion optimization, and other initiatives designed to accelerate customer acquisition and expansion.
  • Develop integrated inbound campaigns with partner programs and co-marketing initiatives, focusing on generating and expanding qualified customer opportunities.
  • Identify opportunities to leverage partners and affiliates in high-impact campaigns and growth initiatives.
  • Design and run A/B tests and other experiments to validate hypotheses, improve campaign performance, and optimize conversion rates.
  • Own the customer expansion strategy within the CRM environment, particularly through HubSpot.
  • Use marketing automation and analytics tools to improve lead-generation, engagement, conversion, and customer expansion performance.
  • Build reports and analyses for internal stakeholders, translating data into actionable insights and recommendations for improvement.
  • Monitor funnel performance and identify gaps, trends, and opportunities for sustainable growth.
  • Collaborate closely with Product, Customer Success, Sales, and other cross-functional teams to align customer expansion initiatives.
  • Act as a technical reference for the marketing team, contributing expertise, autonomy, and a growth-oriented perspective to strategic initiatives.

  Requirements:

  • Solid experience in digital marketing, particularly inbound marketing, CRM, growth initiatives, and marketing funnel optimization.
  • Hands-on experience with HubSpot, including CRM and marketing automation capabilities.
  • Experience using data and analytics platforms such as Google Analytics, Tableau, Looker, or similar tools.
  • Knowledge of SEO, paid media, and multichannel customer acquisition strategies.
  • Strong analytical and results-oriented mindset, with experience creating reports, interpreting performance data, and presenting actionable insights to stakeholders.
  • Ability to conduct A/B testing, experimentation, and performance optimization based on data.
  • Excellent communication and collaboration skills, with the ability to work effectively across Marketing, Product, Sales, and Customer Success teams.
  • Proactive, self-directed approach with a strong sense of ownership and accountability.
  • Experience working autonomously while balancing strategic priorities with hands-on execution.
  • Experience in B2B and/or B2C SaaS environments is a plus.
  • Familiarity with the dental, healthcare, beauty, or wellness market is an advantage.
  • Postgraduate degree or MBA in Marketing is a plus.
  • Certifications in digital marketing or data analytics are desirable.

  Benefits:

  • Food allowance through Caju.
  • Culture allowance.
  • Quarterly performance bonus based on target achievement.
  • Annual bonus linked to strategic business results.
  • Education and study allowance.
  • Wellhub access, including fitness and wellness services for employees and dependents.
  • Conexa digital healthcare platform with access to teleconsultations and self-care programs.
  • National Amil health insurance plan.
  • Unimed Personal health plan, where applicable.
  • Life insurance.
  • Financial assistance for childcare or babysitting for eligible employees with children aged 0–6.
  • Baby support allowance of R$400 per month for up to two months following the birth of a child.
  • Extended maternity and paternity leave through the Empresa Cidadã program.
  • Access to financial consulting through BTG.
  • Birthday month day off.
  • Transportation allowance.
  • On-site food area with fruit and coffee, where applicable.
  • Dedicated lounge and relaxation area with games, where applicable.
  • Exclusive discounts with businesses and educational institutions in Jaraguá do Sul and surrounding areas.
  • Additional employee initiatives focused on well-being, development, and professional growth.
  • Benefits marked as location-specific are available in Jaraguá do Sul, Santa Catarina.