Americas Field Marketing Manager

Responsibilities

• Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the AMER sales team.
• Act as the primary marketing liaison to Sales, maintain regular communication to align goals, share updates, and gather feedback.
• Build the market-entry strategy based on overall marketing strategy, sales input, available budget, and marketing capabilities.
• Earn trust and provide guidance to Sales on how to best leverage marketing programs and resources.
• Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
• Collaborate across marketing organization to ensure AMER priorities are reflected in broader campaigns and initiatives.
• Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
• Monitor and report on campaign performance, drawing insights to improve future efforts.
• Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
• Adapt corporate programs and content for AMER audiences to ensure local relevance and impact.
• Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
• Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories.
• Lead AMER-based trade show planning and logistics.

Requirements

• Bachelor’s degree is required.
• 3–5 years of experience in B2B field marketing, ideally within SaaS or data analytics.
• Proven track record in building and executing regional, multi-channel marketing plans within budget.
• Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
• Strong project management skills with the ability to prioritize and manage multiple deadlines and stakeholders independently.
• Excellent written and verbal communication.
• Experience with short-form content creation (e.g., emails, web copy, blog posts, invites) and hands-on use of digital channels including social and email.
• Comfortable using a variety of MarTech tools to support campaign delivery and reporting.