AI Creative Production Manager

Position Summary

This role exists to build Empower’s AI-powered creative production engine — at scale, from scratch, end to end. The AI Creative Production Manager owns the full creative pipeline: from initial concept and storyboard through AI-assisted production and final delivery across paid, organic, and educational channels. This is a hands-on production role. You will use the most current generative AI tools to produce static ads, dynamic creatives, short-form and long-form video, and educational content that drives patient and provider acquisition. You will serve as the production backbone for the Campaign team, Performance Marketing team, and Marketing Innovation team — compressing time-to-launch, scaling creative output, and ensuring every asset is built to perform.

Responsibilities

• Asset Development: Own the full creative production pipeline from concept to completion. Translate campaign briefs into structured creative concepts and visual storyboards before a single tool is opened. Then execute at scale: use generative AI to produce static images, motion graphics, dynamic ad variants, short-form video (15–60s), long-form video (2–5 min), and educational content. Primary tools include ChatGPT, Claude, GPT-4o, Midjourney, Adobe Firefly, Ideogram, Leonardo.ai, Canva AI, Runway Gen-3, Sora, Kling, Pika, HeyGen, Synthesia, ElevenLabs, Descript, CapCut AI, and Opus Clip. Build and maintain a structured asset library with versioning, format variants, and variation testing built in.
• Compliance Execution: Apply FDA, FTC, and HIPAA advertising guidelines to ad