Ads Campaign Manager
About the role
Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary
Penta’s Brand Strategy team is seeking a hands-on Ads Campaign Manager to manage integrated media campaigns and oversee the work of junior team members. This person will directly build, launch, optimize, and report on campaigns while ensuring work across the team meets high standards for accuracy, performance, and strategic value. They will also strengthen campaign oversight, improve client-facing insights, and help junior employees develop stronger optimization and analytical skills.
The ideal candidate combines technical platform experience with strong judgment, attention to detail, and communication skills. They can review a campaign or report, identify what is missing, recommend what should happen next, and clearly explain the implications.
The Ads Campaign Manager is expected to
Build, launch, manage, and optimize campaigns across Google Ads, YouTube, LinkedIn, Meta, X, programmatic media, and direct publisher partnerships
Provide day-to-day oversight and guidance to junior team members responsible for campaign execution, monitoring, optimization, and reporting
Review campaign builds, performance analyses, and client deliverables for accuracy, completeness, and strategic value
Monitor pacing and performance and recommend optimizations involving bids, budgets, audiences, inventory, placements, creative, and frequency
Identify delivery, tracking, or performance issues early and ensure campaigns remain aligned with the approved media plan
Partner with external programmatic teams to coordinate launches, evaluate performance, and implement optimizations
Translate campaign data into clear, actionable client insights that explain what happened, why it matters, and what should happen next
Present performance results of campaigns in client facing settings
Coach junior team members to independently diagnose performance and develop informed recommendations
Manage trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360
Troubleshoot discrepancies across ad servers, platforms, and publisher reporting
Develop consistent campaign-management, QA, optimization, and reporting processes
Support integrated media planning and independently manage select small to midsized campaigns from planning through reporting
The ideal candidate will have
A Bachelor's degree and 4–6 years of experience in paid media, performance media, integrated media, or ad operations
Hands-on experience using Campaign Manager 360, including campaign setup, placement and creative trafficking, tracking ads, click trackers, Floodlights, QA, and discrepancy troubleshooting
Experience building and optimizing Google Ads campaigns, including paid search and YouTube
Experience managing paid social campaigns, ideally across LinkedIn and Meta.
Working knowledge of programmatic advertising, audience targeting, inventory quality, frequency, and brand safety
Strong analytical skills and the ability to turn performance data into actionable recommendations
Strong writing and editing skills, particularly for client-facing reports and presentations
High attention to detail and the ability to identify errors, missing information, and campaign risks
Experience reviewing the work of junior team members and providing clear, constructive guidance
Strong organizational and communication skills with the ability to manage multiple campaigns and deadlines
Experience in B2B Media
Preferred, but not required
Experience with direct publisher partnerships and integrated media planning
Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar reporting tools
Experience in account-based marketing, or campaigns targeting senior business decision-makers
Salary Range
The base salary range for this position will be $80,000 - $100,000 depending on a candidate’s experience and qualifications as they relate to the position.
Benefits
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
Additional Perks & Support
A monthly cell phone stipend
Optional employee-paid pet insurance coverage through Nationwide
Frequent firm-wide social events and team-building activities
Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations
Location and Remote Schedule
This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am - 5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight hour day and be online during this window, excluding standard lunch and break times.