Ad Operations Analyst

Responsibilities

• Traffic, QA, and launch digital ad campaigns across direct publisher platforms
• Set up targeting parameters including audience segments, geo-targeting, frequency caps, and bid strategies
• Monitor live campaigns daily, flagging delivery issues, pacing discrepancies, or creative rejections and resolving them promptly in collaboration with senior team members
• Pull and compile performance reports (CTR, viewability, VCR, CPA, ROAS) on a daily and weekly basis
• Perform basic campaign optimizations such as bid adjustments, creative rotation, and placement exclusions, escalating complex issues to senior ad ops staff
• Maintain accurate trafficking sheets, campaign trackers, and naming convention documentation in line with team standards
• Coordinate with creative teams and clients to gather and organize ad assets, ensuring all specs are met before launch
• Support the account management team with post-campaign reporting and analysis, identifying learnings to inform future campaign strategy
• Contribute to team process improvements by flagging inefficiencies and suggesting workflow enhancements
• Stay current with digital advertising trends, platform updates, and industry best practices, sharing learnings with the wider team

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, Mathematics, or a related field
• 2–5 years of experience in digital advertising, ad operations, or a related role
• Strong proficiency in digital advertising platforms and tools