Acquisition Engineering Team Lead

Your Role

This is a Team Lead role for a technically strong engineer who balances hands-on engineering with team management responsibilities. This person will lead the systems, tooling, and frontend architecture that power marketing funnels, landing pages, and regional web experiences. You will own the engineering side of acquisition, manage and grow the engineers on the team, while driving the architecture and the team’s technical execution across Alpaca’s global web platform.

We are looking for someone who can improve how content gets designed, produced, reviewed, localized, and shipped across regions. You’ll work across Engineering, Design, Marketing, Compliance, and Legal to make the web platform faster to operate, easier to scale, and better at converting users.

You will lead the acquisition engineering function, support and mentor engineers in the area, and drive improvements in conversion, content operations, and regional delivery as Alpaca expands globally.

Things you’ll do

• Directly manage and support engineers working in the acquisition area, including performance, coaching, and prioritization
• Act as the technical lead for acquisition engineering and help grow the team over time
• Own the engineering side of acquisition, website experience and our customer funnels with a strong focus on reducing friction and improving conversion
• Build and improve the analytics, instrumentation, and observability needed to understand funnel performance and conversion behavior
• Collaborate closely with Marketing, Compliance, Legal, Product, and Branding to deliver compliant and effective regional experiences
• Design and maintain a headless CMS architecture that supports both global and region-specific content
• Build CMS-driven frontend applications using React and TypeScript
• Define and evolve content models that account for region-specific product offerings and regulatory requirements
• Implement publishing workflows that support review and approval by regional compliance