Account Lead, Paid Social

Accountabilities:

• • Lead and develop a team of paid social professionals through ongoing mentorship, coaching, feedback, and guidance on platform and media best practices.
  • Maintain a comprehensive understanding of the business objectives, audiences, challenges, and opportunities across your client portfolio.
  • Lead the strategy, planning, activation, and execution of paid social campaigns, ensuring high-quality delivery and alignment with client goals.
  • Provide strategic leadership across Meta platforms, particularly Facebook and Instagram, translating business objectives into effective paid social strategies and direct-response tactics.
  • Stay current on platform developments, industry trends, testing opportunities, and agency best practices, ensuring recommendations remain innovative and effective.
  • Act as a senior escalation point for client issues, providing guidance to account teams and stepping in directly when necessary to resolve challenges and protect client relationships.
  • Contribute to major client deliverables, including executive presentations, business and quarterly reviews, annual planning, strategy meetings, and performance discussions.
  • Audit campaign analytics and reporting to identify actionable insights, optimization opportunities, and recommendations that support business growth.
  • Guide upper-funnel campaign strategy and use Brand Lift Studies and other measurement approaches to inform optimization and future planning.
  • Establish clear career paths, development objectives, and succession plans while helping team members progress into more senior roles.
  • Partner across disciplines to strengthen integrated client strategies and ensure paid social recommendations contribute to broader business objectives.

  Requirements:

  • 6+ years of paid social experience, including at least 4 years in a client-facing media, advertising, or marketing role.
  • Proven experience managing at least two direct reports or team members, with a demonstrated ability to mentor, coach, and develop talent toward more senior responsibilities.
  • Deep hands-on expertise with Meta Ads Manager and the ability to communicate paid social objectives, performance targets, and direct-response strategies effectively to clients.
  • Strong understanding of both strategic and tactical paid social campaign management, with the ability to work at a detailed execution level when required.
  • Demonstrated experience developing upper-funnel campaign strategies and implementing or interpreting Brand Lift Studies to guide optimization and future planning.
  • Strong analytical skills, including the ability to audit campaign performance, interpret media data, identify trends, and translate findings into actionable client recommendations.
  • Excellent written and verbal communication skills, with the confidence to present complex strategies and insights to senior client stakeholders.
  • Strong leadership, organizational, problem-solving, and relationship-management skills.
  • Ability to operate effectively in a collaborative, fast-paced environment while managing multiple priorities and maintaining high standards of execution.
  • A proactive, curious mindset and willingness to experiment, challenge assumptions, and identify new opportunities for client growth.

  Benefits:

  • Competitive annual base salary of $96,000–$120,000 USD for U.S. remote employees, depending on experience, expertise, location, and organizational impact.
  • Healthcare, dental, and vision coverage.
  • 401(k) plan with company matching.
  • Paid time off.
  • Paid company holidays.
  • Paid parental leave.
  • Fully remote working opportunity.
  • Inclusive, collaborative environment focused on professional development and meaningful client work.
  • Support for reasonable accommodations throughout the recruitment process and employment.
  • Opportunities to work across innovative technology, marketing, media, and growth initiatives.