1100 - Senior Level- Designer and Packaging Branding

Responsibilities

• Lead concepting and design for fragrance collections and brand systems across SKUs, sizes, and substrates.
• Build distinct visual territories: color palette, typography, finishes, pattern/illustration, iconography, and layout rules.
• Show stylistic range - luxury, masstige, mass, clean/clinical, vintage apothecary, Y2K/Gen Z, gender-neutral, holiday/gifting, collab/celebrity.
• Translate trends and cultural signals into commercially strong, retailer-ready designs with clear hierarchy and shopability.
• Create on-pack architecture (brand, line, variant, claims, regulatory) that balances beauty with clarity.
• Design comps and mockups that sell the story: on-pack, secondary, merchandising, e-comm thumbnails, PDP, and simple POS.
• Build style guides and toolkits that scale—logo usage, type systems, color logic, finishes, and layout patterns.
• Use finishes and materials as part of the design language (foil, emboss/deboss, soft-touch, textures) with an eye on cost tiers.
• Run fast exploration: mood boards, type studies, palette/finish options, A/B shelf and thumbnail tests.
• Present crisp rationale tied to consumer, retailer, and price tier; iterate quickly based on feedback without losing craft.
• Conduct competitive teardowns and trend maps to position collections distinctly.
• Design in-store merchandising displays per retailer and brand requirements.
• Mentor mid/junior designers - critique, craft coaching, and raising typographic and systems rigor.

Requirements

• Bachelor’s in Graphic Design, Packaging Design, or related; or equivalent experience.
• 5–10+ years in packaging and brand design (CPG/beauty/fragrance or adjacent) with mass/private label experience.
• Elite visual craft: typography, composition, hierarchy, and color systems; portfolio shows breadth across aesthetics and depth of refinement.
• Proven ability to originate brand worlds and translate them into scalable on-pack systems.
• Strong presentation and storytelling; can defend choices with consumer and commercial logic.
• Comfortable collaborating across Creative, Product, Packaging Engineering, and vendors; clear, concise communicator.
• Working knowledge of print/production to design responsibly.
• Experience with Adobe Illustrator, Photoshop, InDesign (expert).
• Strong knowledge of Figma or Keynote/PowerPoint for guidelines and sell-in.
• 3D familiarity (KeyShot, Blender, Cinema 4D, or Adobe Substance/Dimension) for believable mockups a plus.

It’s a Plus

• Experience directing photography/CG for product and hero imagery.
• Exposure to CAD/structural workflows (Esko, ArtiosCAD/Studio).
• Familiarity with retailer compliance and sustainability considerations (materials, coatings, recyclability)