VP of Marketing
About the role
Description
We're hiring a VP of Marketing to own client acquisition for Bolder Apps. You'll build the entire system (SEO, GEO, paid, outbound, brand, content ops) and run it yourself. No team of humans underneath you. You'll architect and operate AI agents to scale your output. We need someone who's actually moved B2B pipeline numbers and knows how to make AI do the heavy lifting, not a strategist who needs a team to execute. Base is $100K–$150K plus performance bonus tied to pipeline, with a $10–20K/month marketing budget you control.
About Us
Bolder Apps is a product development studio that partners with US-based startups and established companies to build and scale innovative digital products. We specialize in AI-powered development, full-cycle product creation, and engineering team augmentation. Our mission: build bolder, faster, and smarter.
Our Culture & Values
We move fast. We take ownership. We work with AI, not against it. And we expect everyone to bring ideas, not wait for instructions. There are no daily checklists, no micromanagement, and no corporate politics. Instead, you'll have autonomy, trust, and a team that's always ready to help you grow. At Bolder Apps, impact matters more than titles, and curiosity matters more than seniority. If you want a place where you can level up fast and actually see your work making a difference — welcome aboard.
Responsibilities
- Own SEO and GEO. Organic is already working. Your job is to scale it and make sure we show up in ChatGPT, Perplexity, and whatever comes next
- Fix paid acquisition. It hasn't worked yet. Diagnose why, rebuild the approach, and prove it can
- Build and operate AI agents for content production, outreach, reporting, and campaign ops. Not as a side project, as core infrastructure
- Run outbound that books meetings with US-based founders and VPs of Engineering, not generic blast lists
- Track CAC, LTV, and pipeline contribution weekly. Kill what isn't working
- Shape brand perception so Bolder is known as the AI-native agency, not another dev shop
- Own the budget. Every dollar tied to CAC and pipeline impact
- Report numbers weekly with the rigor you'd expect from a CFO