VP Marketing

Role And Responsibility

US Market Expansion

• Define and execute the strategic marketing approach for the United States.
• Refine positioning and messaging to resonate with US audit, banking and financial services buyers.
• Build brand authority and visibility across key US channels and industry events.
• Partner closely with US Sales leadership to drive enterprise pipeline and regional growth.

Strategic Marketing Leadership

• Define and communicate the global marketing vision aligned to company growth objectives.
• Lead and align Product Marketing and Growth Marketing functions under a unified strategy.
• Establish clear KPIs, reporting frameworks and accountability across the marketing team.
• Represent Marketing at executive level, providing strategic insight and performance updates.

Category & Brand Leadership

• Strengthen Circit’s position as the leader in asset verification infrastructure.
• Shape the narrative around real-time verification and audit transformation.
• Elevate executive visibility through thought leadership, PR and strategic communications.
• Ensure brand consistency and excellence across global markets

Enterprise GTM & Revenue Alignment

• Ensure strong Sales and Marketing alignment across regions and segments.
• Support enterprise and account-based initiatives in collaboration with Revenue teams.
• Drive clarity and consistency in messaging across auditors, providers and corporates.
• Maintain disciplined focus on ROI, competitive positioning and commercial outcomes.