Supplier Marketing Manager E-Commerce (m/f/d)

About the Role

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

What You'll Do

Trade Marketing

• Promotional Strategy: Creating, planning, and executing the B2B promotional calendar in annual, quarterly, monthly, and weekly views.
• Managing Campaigns with Suppliers: Negotiating with Suppliers the terms of promotional campaigns, marketing budgets, exclusive offers, etc.
• Supplier Activation: Ongoing contact with suppliers (weekly engagement), building and maintaining relationships to sustain their engagement in promoting themselves in the Booksy Store.
• Commercial Moments: Identification and creation of key opportunities to increase sales based on seasonality, product category insights, or unique offers (e.g., Black Friday, Valentine's Day).
• Ongoing trade activation: Proactively suggesting products with high sell-out potential and driving sell-out with trade marketing and merchandising tools.

E-Merchandising

• Visual Display: Responsibility for the visual display of products in the store (managing banners, brand positioning on lists, cross-selling).
• Purchasing Path: Ensuring a coherent and attractive purchasing path during marketing campaigns: Home Page (HP) → Product Listing Page (PLP) → Product Detail Page (PDP).

Results Analysis

• Monitoring and Reporting: Analyzing the effectiveness of conducted campaigns, sell-out results of advertised products, and purchasing behavior patterns.
• Optimization: Continuously optimizing future actions based on conclusions from completed campaigns.