Social Media Specialist

Job Overview

Essential Duties & Responsibilities:

Social Media Management

• Schedule, publish, and optimize content across social media platforms, including LinkedIn and Instagram
• Maintain and manage social content calendars and campaign timelines
• Monitor social channels and support community engagement efforts, including responding to comments and messages as appropriate
• Assist in maintaining consistent brand voice and messaging across platforms

Content & Campaign Support

• Partner with content, PR, digital, events, and design teams to support social promotion needs and campaigns
• Adapt blogs, webinars, newsletters, reports, events, and other marketing assets into engaging, social-first content
• Write engaging social copy aligned to platform best practices and audience behavior
• Identify relevant social trends, conversations, and engagement opportunities to enhance content strategy

Analytics & Reporting

• Track and report on social media performance metrics, including engagement, impressions, follower growth, clicks, and web traffic
• Support recurring social reporting and performance summaries
• Use data and insights to help optimize content performance and audience engagement

Cross-Functional Collaboration

• Partner with internal stakeholders across marketing and business units to support campaigns and initiatives
• Assist with employee advocacy and thought leadership promotion efforts
• Help coordinate publishing schedules and campaign execution across teams

Requirements & Skills:

• 2–3 years of experience in social media, digital marketing, communications, or related field
• Experience in B2B marketing or SaaS/technology environments
• Familiarity with HR Services (HRS) or similar industry experience is a plus
• Familiarity with employee advocacy or executive social media support
• Experience supporting webinars, campaigns, and thought leadership content
• Basic proficiency in social analytics and reporting
• Experience with tools such as Canva, Adobe Creative Cloud, or other creative tools

Education:

• Bachelor's Degree in marketing, communications or a related field