SEO Specialist, Healthcare

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As an SEO Specialist on the Healthcare team, you execute SEO campaigns across a portfolio of healthcare clients, from keyword research and on-page optimization to technical site improvements. You are a detail-oriented executer who delivers accurate, reliable work and keeps deliverables on track across your accounts. You work closely with your manager and the broader account team, communicating proactively and staying ahead of priorities. You are constantly building your healthcare SEO knowledge and looking for ways to move the needle on organic performance for the clients you support.

Responsibilities:

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.
• Other applicable or related duties as assigned.

Role Requirements:

• 1–3 years of hands-on SEO experience with demonstrated impact on rankings, traffic, or organic performance.
• Solid foundation in on-page SEO, technical SEO basics, and keyword research.
• Working knowledge of WordPress and proficiency with GA4, GSC, and SEMrush.