Sales & Marketing Operations Specialist
About the role
Who We Are
Political Asylum Lawyers is a Houston-based immigration law firm focused on asylum cases. We help immigrants all over the United States secure their future here through asylum, combining exceptional standards with deep respect for the human reality behind every case.
The people we represent have already survived the unimaginable. They come to us during the most vulnerable moment of their lives, and we treat that responsibility with the seriousness it deserves.
Our work changes lives. The standards we maintain, the discipline behind our work, and the way we show up every day can determine whether someone is able to build a safe and stable future in the United States. That is why we operate with integrity, urgency, and excellence, and why we expect every team member to take full ownership of their role.
Working here means:
- High-stakes responsibility: our work is of great consequence for our clients
- Deeply meaningful outcomes: we profoundly change our clients' lives for the better
- Emotionally demanding moments: resilience and maturity are essential
- High standards and constant growth: excellence and continuous improvement are expected
- Mission-driven teamwork: we're passionate about helping immigrants secure their future in the United States through asylum, and we know that meeting our high standards requires each of us to take ownership, communicate proactively, and support one another
If you want a career where your skills create tangible change in the world, this is it.
The Role
In this role, you'll be an integral part of our team's mission of helping immigrants secure their future in the United States through asylum. You'll work collaboratively across our firm to ensure clients receive the highest quality support throughout their journey to safety. Your specific responsibilities will align with your expertise and our current operational needs, but all roles share our commitment to excellence, compassion, and results.
The Sales & Marketing Operations Specialist owns and optimizes the systems that power our marketing and sales engine — CRM workflows, automations, reporting dashboards, and AI-supported process improvements. Working at the intersection of technology, data, and mission, you'll ensure that every lead, every workflow, and every client touchpoint runs smoothly so our team can focus on what matters most.
This role is open to candidates located in Argentina.
What You'll Do
Your day-to-day responsibilities will vary based on the firm's needs, but will include a combination of the following:
- Manage and optimize HubSpot CRM workflows, lifecycle stages, and pipeline processes to ensure the customer journey is accurately represented and running efficiently.
- Build and maintain automations and integrations using tools such as Make, Zapier, CRM features, and large language models like Gemini and Claude to reduce manual work and improve operational efficiency.
- Monitor key performance indicators across the marketing and sales funnel — lead sources, consultation bookings, attendance rates, conversion rates, and client acquisition metrics — and build dashboards that give leadership clear, actionable insights.
- Maintain and improve communication workflows for consultation scheduling, pre- and post-consultation follow-up, new client onboarding, referral requests, and review requests.
- Build and maintain contact segmentation structures that support targeted email campaigns and other marketing initiatives.
- Collaborate across departments — including the Sales & Marketing Director, Chief Sales Officer, and Business Operations — to align systems with company-wide processes and identify opportunities for improvement.
- Document system architecture, automation processes, and standard operating procedures to ensure scalability and operational clarity.
- Identify opportunities to integrate AI tools into marketing and sales workflows, and stay informed on emerging technologies that can improve operational efficiency.