Program Manager, Digital Engagement

Job Overview

We are seeking a strategic, data-driven Program Manager of Digital Engagement to lead our B2C and client digital engagement strategy across the full customer lifecycle. This role is responsible for driving awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel digital experiences. The ideal candidate blends marketing, product thinking, lifecycle strategy, and analytical expertise to create meaningful customer connections that drive measurable business outcomes.

Essential Duties & Responsibilities

Digital Engagement Strategy

• Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectives.