Performance Marketing Specialist

About the Role

We are looking for a Performance Marketing Specialist with 1+ year of experience in Performance Marketing / Paid Acquisition.

Responsibilities

• Plan, launch, and optimize paid acquisition campaigns
• Manage multi-channel acquisition campaigns (paid social, retargeting, display)
• Analyze campaign performance and optimize CPL/CAC
• Improve landing page performance and conversion rates
• Conduct A/B testing and hypothesis-driven optimization
• Collaborate cross-functionally with Product Marketing, Sales, and Design teams

Requirements

• 1+ year in Performance Marketing / Paid Acquisition
• Experience with B2B lead generation
• Experience with paid social, retargeting, and display campaigns
• Experience working with landing pages and conversion funnels
• Familiarity with analytics and tracking tools
• Strong understanding of B2B lead generation and funnel logic
• Understanding of attribution, tracking, and conversion setup
• Data-driven decision-making ability