Marketing Lead, Customer & Community

About Sumble

Sumble helps go-to-market teams win with deep account intelligence and signals that other data vendors simply can't provide. We map every account, person, and job post globally to uncover insights that were previously impossible to gather. For example, we can identify every company in the US currently running a data migration project involving Databricks, while pinpointing the exact team and person leading the initiative. Backed by a $38.5M Series A (Coatue, Canaan), we are a team of 20+ engineers and sales leaders from Google, Meta, Snowflake, and Rippling. We've scaled to millions in revenue without a marketing department. Now, we're building the marketing function to match the product — and you'll be a foundational hire on that team, reporting directly to our Head of Marketing.

About the role

We're hiring a Marketing Lead to own how we engage our customers and how Sumble shows up in our market. This is a senior individual contributor role with no direct reports, and we're hiring it that way intentionally. You'll own two connected motions: turning our existing customers into the most powerful asset in our marketing, and orchestrating the events, webinars, and social presence that build Sumble's audience in the GTM tech space. The reason we believe one person can hold both is that modern AI tooling has materially changed what an experienced operator can ship solo. We expect you to use it that way — not as a novelty, but as a core part of how the job gets done.

How we think about this role

This is what some companies are now calling a "Super IC" seat — an individual contributor who owns a function the way a director would, with full strategic ownership, stakeholder authority, and budget accountability, but who executes the work themselves. We're not understaffing the function and calling it senior. We're betting that an excellent operator with the right AI stack will produce more, faster, and with more coherence than a small team running parallel tracks. If that framing energizes you, keep reading. If it sounds like a setup, this role isn't for you.

What you'll own

Customer marketing

• Build and run our customer advocacy program — references, case studies, customer-led content, video testimonials, customer speakers for our events.
• Mine Sumble's own usage data and platform metadata to build first-party industry insights — the kind of "here's what's actually happening across GTM teams right now" intelligence that no one else can publish because no one else has the data. Turn this into reports, social content, and conversation starters with customers and prospects.
• Develop a steady cadence of customer insights work: structured interviews, voice-of-customer synthesis, and feedback loops back into product, sales, and CS.
• Own the customer side of launches and announcements — line up reference customers, draft their stories, get them quoted and on stage.
• Build the systems (CAB, reference database, advocate tiering) that let this scale without scaling headcount.

Events and webinars

• Own our event strategy end-to-end across three modes: hosted events (our own webinars, dinners, meetups), self-hosted physical events (user gatherings, regional events), and third-party sponsorships (trade shows, industry conferences).
• Decide what we attend, what we sponsor, what we host, and what we skip — with a clear pipeline and brand thesis behind each call.
• Run the full operational layer: budget, vendor management, speaker coordination, run-of-show, lead capture, post-event follow-up with Sales.
• Build a forward-looking 6-12 month calendar that other teams can plan around, and hold the line on it.
• Travel with our customers and to our events — this is a road role, not a desk role.

Social and audience

• Own Sumble's social presence across all channels, with LinkedIn as the primary surface.
• Maintain a consistent posting cadence — not "whenever we have something to say," but a real editorial calendar that compounds.
• Drive thought leader engagement.