Marketing and Brand Coordinator

Core Responsibilities

• Storefront & Analytics Audit: Optimize Shopify product page copy and imagery, set up email capture pop-ups with a basic welcome flow, and install tracking pixels/analytics to ensure a clean mobile and checkout experience.
• Brand Asset Creation: Develop visual guidelines and a brand kit from existing materials, creating reusable Canva templates for social posts, advertisements, and one-pagers.
• Infrastructure Setup: Configure Meta Business Suite, establish tracking workflows, and implement a shared content calendar.
• Content Pipeline: Define a clear posting cadence and establish an end-to-end production workflow for short-form video (Reels/TikTok) and product photography.
• Content Production: Produce and publish weekly on-brand content across Instagram, TikTok, and email. Target cadence: 4 short-form videos, 2–3 static posts, and 1 email per week.
• Growth & Outreach: Source and manage micro-influencer seeding, product sampling programs, and strategic brand partnerships targeted at expanding retail regions.
• Paid Social: Run small-budget Meta ad tests ($300–$500/month) to amplify top-performing organic content.
• Vendor Coordination: Direct and collaborate with freelance photographers, video editors, designers, and vendors while staying on budget.
• Reporting & Strategy: Track campaign performance, content engagement, email list growth, and sampling conversions to deliver a streamlined weekly report.
• Brand Alignment: Maintain cohesive, culturally nuanced storytelling rooted in the founder’s culinary identity during seasonal campaigns and retail rollouts.
• Amazon Marketplace Optimization: Manage and optimize Amazon Marketplace listings, including product titles, descriptions, keywords, imagery, A+ content, and overall storefront performance to improve visibility, conversions, and sales growth.