Lead Product Marketing Manager

What You'll Do

• Own enablement strategy across the sales cycle. Partner with Sales, Sales Enablement, and Post-Sales leaders to identify enablement gaps across every stage — from discovery and demo through onboarding, adoption, and expansion — and build the content, collateral, and programs that close them.
• Be the PMM closest to upmarket deals. Embed with AEs, SEs, and CSMs working mid-market and enterprise accounts. Listen to or join customer calls, review lost-deal analyses, and synthesize what you hear into sharper positioning, battle cards, and rep guidance tailored to upmarket buyer dynamics.
• Build the collateral library that sellers actually pull from. Own the full stack of customer-facing assets for upmarket solution selling — one-pagers, pitch decks, demo scripts, ROI tools, FAQs, and more.
• Lead competitive and category positioning for upmarket motions. Develop messaging and proof points that differentiate Apollo against the incumbents enterprise buyers compare us to, and arm reps with the talking points and content they need to win those conversations.
• Drive Post-Sales enablement and expansion plays. Partner with Customer Success and Account Management to build the materials that drive adoption, justify renewal, and unlock expansion — including QBR templates, value-realization frameworks, and use case playbooks mapped to customer maturity.
• Translate product launches into rep-ready moments. Partner with PMMs responsible for each product line to build la