Influencer Marketing Manager (Crypto Casino & Sportsbook)

About Blitzed

Blitzed is a fast-growing crypto casino and sportsbook focused on building a strong creator-led brand and community. We move fast, test aggressively, and scale what works. Mainly across TikTok, YouTube, Kick, X, Instagram, and Telegram/Discord.

The Role

We’re hiring an Influencer Marketing Manager to own end-to-end creator partnerships: sourcing, outreach, negotiation, contracting, campaign execution, tracking, and optimisation. You’ll build a repeatable influencer engine that drives deposits, sign-ups, and brand momentum—while protecting Blitzed’s reputation and compliance standards.

What You’ll Do

• Build and execute the influencer strategy across tiers (nano → mega) and platforms (TikTok/IG/YouTube/Kick/X).
• Source and qualify creators using clear criteria (audience fit, geo mix, engagement authenticity, risk profile).
• Own outreach, pitching, negotiation, and deal structures (CPA, rev share, hybrid, flat fee, performance bonuses).
• Create briefs, messaging, and content guidance that converts while staying compliant (no misleading claims, responsible gambling).
• Manage campaign ops: timelines, deliverables, approvals, tracking links/codes, reporting.
• Coordinate with Creative, Social, Community, Paid, and Affiliate teams to amplify and repurpose influencer content (UGC pipeline).
• Track and report performance: CAC/CPA, sign-ups, first deposits, deposit volume, retention signals, ROAS, and content KPIs.
• Maintain influencer CRM and documentation (pricing benchmarks, learnings, creative angles, whitelisting permissions).
• Run A/B tests on hooks, offers, landing flows, and creator formats; turn results into playbooks.
• Manage budgets, forecasts, and monthly creator spend plans.
• Identify and manage risk: fake followers, problematic content, brand safety issues, compliance concerns.