Head of Sales and Marketing

Role Description

As the Head of Sales and Marketing, you will be a hands-on leader of the commercial strategy to drive revenue growth and brand visibility across all channels. You will be responsible for aligning sales and marketing initiatives with the company’s strategic goals, building scalable processes, managing a high-performing team, and expanding our market footprint domestically and internationally. You will be the P&L owner for the Sales and Marketing budget and responsible for both sales bookings and expenditure. This is a hands-on leadership role suitable for someone who thrives in an entrepreneurial, high-accountability environment and is passionate about building go-to-market strategies in the software/SaaS sector.

Responsibilities

• Own the sales & marketing vision, strategy, and implementation across our direct channels
• Bring your expertise on lead generation and marketing to support our growing field sales team
• Build, manage, inspire, and mentor a team of talented retail experts
• Work closely with the Product Management team to plan, coordinate, and optimise return on investment for every product and activity
• Reshape our reporting to focus on the right metrics
• Support the sales teams with pitch decks, product demos and case studies
• Create sales and partner enablement tools (personalised and co-branded materials and incentives), innovative programmes and sales integrated campaigns
• Grow customer engagement through email marketing, webinars, and events
• Identify brand, PR, and comms opportunities to promote our products and services
• Work closely with the Client Services team to drive customer retention even further
• Use your retail knowledge and analytical approach to identify key growth drivers and areas within the Retail, Charity, and Ecommerce landscape
• Create annual budgets and targets that snap quickly into the business strategy

Knowledge, Skills and Abilities

• Bachelor's degree in Business, Marketing, or related field (MBA preferred)
• 8–12+ years of progressive experience in B2B software/SaaS sales and marketing roles
• Proven track record of building and leading high-performing commercial teams
• Deep understanding of CRM systems (e.g., Salesforce, HubSpot), marketing automation, and analytics platforms
• Excellent strategic thinking, communication, and negotiation skills
• Experience in vertical market software or private equity-backed businesses is a strong asset