Growth Marketing Specialist

Role Summary

AchieveIt is looking for a versatile, data-driven Growth Marketing Specialist to join our dynamic marketing team. Reporting directly to the Director of Marketing, this role is the operational engine of our growth initiatives. You will be responsible for executing multi-channel campaigns that drive pipeline, managing our digital footprint, and ensuring our events and webinars run flawlessly. We’re looking for someone able to balance strong project management skills with the creativity needed to find new avenues to connect with prospects and customers. If you are a self-starter who loves variety, thrives in a lean team, and wants to make a measurable impact on revenue, we’d love to hear from you.

Key Responsibilities

• Inbound Optimization: Assist in developing and optimizing targeted web content, including product value pages and thought leadership content, to drive organic traffic and improve search visibility.
• Digital Operations & Agency Management: Oversee our relationship with our digital marketing agency, manage day-to-day digital marketing reporting, and execute website updates to optimize conversion rates.
• Content & Brand Presence: Manage our social media channels, coordinate day-to-day content management (including our The Strategy Gap podcast), and assist with PR execution to elevate our market presence.
• Event & Webinar Execution: Drive the logistics and promotion for demand-generation webinars and industry events. Track and analyze the performance of these campaigns, providing insights for future programs.
• Customer Growth & Advocacy: Assist in developing a customer marketing strategy that promotes customer growth and retention. Own the production of the Customer Newsletter, develop Customer Stories, and manage Customer Reviews.
• Campaign Coordination: Support inbound and outbound campaigns by ensuring all moving parts, from social promotion to sales enablement, are aligned and executed on time.