Growth Marketing Manager, Calendar

About Skylight

Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families. Our latest product is Calendar 2, which just launched to rave reviews. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being completely bootstrapped and profitable.

About the Role

We're seeking an analytical and detail-oriented Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation. This role will report to the Director of Growth while closely collaborating with New Business GMs to drive 0-1 paid media efforts, manage cost per acquisition targets and develop a rigorous creative testing roadmap. The ideal candidate is a strong communicator with a passion for creative testing and optimizing marketing spend.

Responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
• Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
• Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
• Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
• Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Report key performance insights and make actionable recommendations that improve performance