Growth Marketing & Content Specialist - LATAM (Remote)

Responsibilities

Influencer Marketing

• Identify, research, and contact influencers aligned with the brand across different niches and audiences
• Build and maintain long-term relationships with creators and influencers
• Negotiate collaborations, partnerships, barter deals, and paid campaigns
• Coordinate deliverables, timelines, and campaign expectations with influencers
• Review influencer content before publishing to ensure alignment with brand guidelines
• Maintain and organize an influencer database with active and potential collaborators

Paid Media

• Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
• Monitor campaign performance and adjust targeting, creatives, and budgets when needed
• Track campaign metrics and identify opportunities to improve engagement, reach, and conversions
• Support online shop growth through paid advertising strategies

Content Planning & Strategy

• Work closely with the Brand Designer to help organize and plan social media content
• Bring creative ideas for reels, TikToks, campaigns, and trending content
• Help structure monthly content plans aligned with the brand strategy
• Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry
• Write briefs, content ideas, captions, and creative direction for campaigns and videos

Reporting & Insights

• Provide biweekly and monthly reports with campaign and social media performance
• Analyze content and ad performance to support marketing decisions
• Share recommendations and growth opportunities based on data and results